Beat music is a genre that emerged in the 1950s and 1960s, characterized by its strong, rhythmic beats and simple melodies. It often features electric guitars, bass, and drums, creating an energetic sound that encourages dancing. This style of music is closely associated with the British Invasion and bands like The Beatles and The Rolling Stones, who popularized it worldwide. The term "beat" also refers to the cultural movement surrounding this music, known as the Beat Generation. This group of writers and artists, including figures like Jack Kerouac and Allen Ginsberg, embraced spontaneity and nonconformity, influencing both music and literature during the era.