Homonym: bandwagon (Trend)
The term "bandwagon" refers to a phenomenon where individuals adopt certain behaviors, beliefs, or trends primarily because others are doing so. This concept is often seen in social settings, marketing, and politics, where people may feel pressured to join a popular movement or support a widely accepted idea, even if they do not fully understand it.
In advertising, the bandwagon effect is used to persuade consumers by suggesting that a product is popular and widely used. This tactic can create a sense of urgency or fear of missing out, encouraging people to follow the crowd and make purchases based on perceived popularity rather than personal preference.