Artist relations refers to the management and support of relationships between a company, such as a record label or brand, and the artists it collaborates with. This role involves understanding the needs and goals of the artists, ensuring they have the resources and opportunities to succeed, and facilitating communication between the artists and the organization. In the music industry, effective artist relations can lead to successful partnerships, promotional opportunities, and enhanced visibility for both the artist and the company. This can include organizing events, managing contracts, and providing marketing support to help artists like musicians and bands reach their target audiences.