Descriptive analytics is a type of data analysis that focuses on summarizing historical data to understand what has happened in the past. It uses various statistical techniques and tools to provide insights into trends, patterns, and anomalies within the data. This helps organizations make informed decisions based on previous performance. By utilizing data visualization methods like charts and graphs, descriptive analytics presents information in a clear and accessible way. Businesses can track key performance indicators (KPIs) and gain a better understanding of their operations, customer behavior, and market conditions, ultimately guiding future strategies.