Shoshana Zuboff defines "Surveillance Capitalism" as a new economic system where personal data is collected and analyzed by companies to predict and influence behavior. This data is often gathered without explicit consent, allowing businesses to create targeted advertisements and services that manipulate consumer choices. In this model, user information becomes a valuable commodity, leading to concerns about privacy and autonomy. Tech companies like Google and Facebook exemplify this trend, using vast amounts of data to drive profits while raising ethical questions about the implications for society and individual rights.