Shoshana Zuboff is an American author, scholar, and thought leader best known for her work on the social, economic, and psychological implications of digital technology. She gained prominence with her books, particularly The Support Economy and The Age of Surveillance Capitalism, where she explores how companies collect and use personal data. Zuboff served as a professor at Harvard Business School and has contributed significantly to the fields of sociology and management. Her research focuses on the intersection of technology and society, examining how digital platforms impact privacy, autonomy, and democracy in the modern world.