The Zagat brand is known for its restaurant and nightlife guides, providing reviews and ratings based on consumer surveys. Founded in 1979 by Tim and Nina Zagat, the brand gained popularity for its unique approach, allowing diners to share their experiences and opinions. In 2011, Google acquired the Zagat brand, integrating its content into various platforms, including Google Maps. The guides cover a wide range of dining options, from casual eateries to fine dining, and are recognized for their concise summaries and user-friendly rating system.