ZURB Email is a framework designed to help developers create responsive and visually appealing email templates. It provides a set of pre-designed components and styles that ensure emails look good on various devices and email clients. This makes it easier for businesses to communicate effectively with their audience through email marketing. The framework includes features like a grid system, customizable buttons, and typography options, allowing for flexibility in design. By using ZURB Email, developers can save time and effort while ensuring their emails are compatible with popular platforms, enhancing user experience and engagement.