Email development refers to the process of creating and designing email campaigns for marketing or communication purposes. This involves writing engaging content, designing visually appealing layouts, and ensuring that the emails are compatible with various email clients and devices. The goal is to effectively reach and engage the target audience. In email development, best practices include optimizing subject lines, personalizing messages, and including clear calls to action. Tools like Mailchimp and Constant Contact are often used to streamline the process, allowing marketers to track performance metrics such as open rates and click-through rates for continuous improvement.