The "Z Generation," often referred to as Gen Z, includes individuals born approximately between 1997 and 2012. This generation is characterized by their familiarity with technology, having grown up with the internet, smartphones, and social media. As digital natives, they are adept at navigating online platforms and often use them for communication, entertainment, and information. Gen Z is known for its strong sense of social justice and activism. Many members of this generation prioritize issues such as climate change, equality, and mental health. They tend to value diversity and inclusivity, shaping their perspectives and influencing trends in culture, politics, and consumer behavior.