"Generations" refer to groups of people born around the same time, typically spanning about 15 to 30 years. Each generation shares unique experiences, cultural influences, and historical events that shape their values and behaviors. Commonly recognized generations include the Baby Boomers, Generation X, Millennials, and Generation Z. The study of generations helps sociologists and marketers understand trends in behavior, preferences, and attitudes. For example, Millennials are often associated with technology and social media, while Baby Boomers may prioritize traditional values and face-to-face communication. Understanding these differences can aid in effective communication and engagement across age groups.