Generation Alpha refers to the cohort of individuals born from around 2010 to 2025. This generation follows Generation Z and is characterized by being the first to grow up entirely in the digital age, surrounded by advanced technology such as smartphones, tablets, and artificial intelligence. Members of Generation Alpha are expected to be highly educated and tech-savvy, as they have access to vast amounts of information from a young age. Their upbringing is influenced by social media, online learning, and a focus on sustainability, shaping their values and perspectives on the world.