Z世代, or Generation Z, refers to individuals born approximately between 1997 and 2012. This generation is characterized by their familiarity with technology, having grown up with the internet, smartphones, and social media. They are often seen as digital natives, using online platforms for communication, entertainment, and education. Z世代 is known for its diverse perspectives and social awareness. Many members of this generation prioritize issues like climate change, equality, and mental health. They tend to value authenticity and inclusivity, influencing trends in culture, fashion, and consumer behavior.