Young consumers are individuals, typically aged between 18 and 34, who actively participate in the marketplace. They are known for their distinct preferences and behaviors, often influenced by trends, technology, and social media. This demographic is significant for brands as they tend to be early adopters of new products and services, valuing innovation and sustainability. This group is also characterized by their strong sense of social responsibility. Young consumers often prioritize brands that align with their values, such as environmental sustainability and ethical practices. Their purchasing decisions are frequently shaped by peer recommendations and online reviews, making them a powerful force in the economy.