The "Youth Market" refers to the demographic group of young consumers, typically aged between 13 and 24 years. This market is significant for businesses because it represents a large portion of the population with distinct preferences and spending habits. Young people are often trendsetters, influencing broader consumer behavior and driving demand for new products and services. Companies target the youth market through various strategies, including social media marketing and influencer partnerships. Brands like Nike and Apple have successfully engaged this audience by aligning their products with youth culture and values, such as sustainability and innovation. Understanding this market is crucial for businesses aiming to remain relevant and competitive.