The Young British Artists (YBA) is a group of contemporary artists who emerged in the late 1980s and gained prominence in the 1990s. They are known for their innovative and often provocative works that challenge traditional art forms. The group includes notable figures such as Damien Hirst, Tracey Emin, and Sarah Lucas, who often use unconventional materials and themes in their art. YBAs are recognized for their role in the Britart movement, which was characterized by a focus on shock value and a strong connection to popular culture. Their work has been showcased in major exhibitions, including the influential Sensation exhibition in 1997, which helped to establish their reputation on the global art stage.