The "Young British Artists" (YBAs) emerged in the late 1980s and became known for their bold and provocative art. This group included notable figures like Damien Hirst and Tracey Emin, who challenged traditional art forms and often used unconventional materials. Their work frequently addressed themes of life, death, and identity, making a significant impact on the contemporary art scene. The YBAs gained widespread attention through exhibitions like Freeze, organized by Damien Hirst in 1988. Their innovative approach and willingness to push boundaries helped redefine modern art in Britain, leading to a new generation of artists who continue to explore similar themes today.