YBA, or Young British Artists, refers to a group of influential artists who emerged in the UK during the late 1980s and 1990s. They are known for their innovative and often provocative works that challenged traditional art forms. Key figures in this movement include Damien Hirst, Tracey Emin, and Sarah Lucas, who gained fame for their bold approaches to themes like death, sexuality, and consumerism. The YBA movement was characterized by its use of unconventional materials and a strong emphasis on the concept behind the artwork. Their exhibitions, particularly the Saatchi Gallery shows, played a significant role in bringing contemporary art to a wider audience, making it more accessible and engaging.