Wine merchants are businesses or individuals that specialize in the sale of wine. They often curate a selection of wines from various regions and producers, providing customers with a range of options to choose from. Wine merchants may operate physical stores, online shops, or both, and they often offer expert advice to help customers select the right wine for their needs. In addition to selling wine, many wine merchants also engage in tastings and events to educate consumers about different types of wine and the winemaking process. They may also provide services like wine storage and delivery to enhance the customer experience.