Whakaata Māori is a New Zealand television channel that focuses on Māori culture, language, and stories. Launched in 1994, it aims to provide a platform for Māori voices and perspectives, showcasing a variety of programs including news, documentaries, and entertainment. The channel is part of the Māori Television network, which was established to promote and preserve the Māori language and heritage. Whakaata Māori plays a crucial role in educating viewers about Māori traditions and contemporary issues, fostering a greater understanding of the Māori community within New Zealand and beyond.