Māori Television is a New Zealand television channel that focuses on promoting and preserving the Māori culture and language. Launched in 2004, it provides a platform for Māori programming, including news, documentaries, and entertainment, aimed at both Māori and non-Māori audiences. The channel broadcasts a mix of original content and acquired shows, with a commitment to showcasing Māori perspectives and stories. It plays a significant role in revitalizing the Māori language, offering programs in both Māori and English to foster understanding and appreciation of Māori heritage.