The Welsh Language Society (Cymdeithas yr Iaith Gymraeg) is a pressure group established in 1962 to promote and protect the Welsh language. It advocates for the use of Welsh in public life, education, and media, aiming to ensure that the language thrives in modern society. The society engages in campaigns and activities to raise awareness and support for the Welsh language. The organization plays a crucial role in influencing language policy in Wales, working with government bodies and local communities. It also organizes events and initiatives to encourage people to learn and use Welsh, fostering a sense of cultural identity and pride among speakers.