Cymdeithas yr Iaith, or the Welsh Language Society, is a pressure group established in 1962 to promote and protect the Welsh language. The organization advocates for the use of Welsh in public life, education, and media, aiming to ensure that the language thrives in modern society. The society engages in various campaigns and activities, including lobbying the Welsh Government for language rights and organizing events to raise awareness. Through its efforts, Cymdeithas yr Iaith seeks to create a supportive environment for Welsh speakers and learners, fostering a sense of community and cultural identity.