Website structure refers to the way a website is organized and how its content is arranged. It typically includes a hierarchy of pages, starting with a homepage that links to main sections, such as About Us, Services, and Contact. This structure helps users navigate the site easily and find the information they need. A well-structured website also improves search engine optimization (SEO), making it easier for search engines like Google to index the content. Clear navigation menus, internal links, and a logical flow of information contribute to a positive user experience and can lead to higher engagement and conversions.