Website design refers to the process of creating the visual layout and user experience of a website. It involves planning the structure, color scheme, typography, and overall aesthetics to ensure that the site is appealing and easy to navigate. Good website design enhances usability and helps convey the intended message effectively. Key elements of website design include user interface (UI) and user experience (UX) design, which focus on how users interact with the site. Designers often use tools like Adobe XD or Figma to create prototypes and mockups before the final development. A well-designed website can improve engagement and drive conversions.