User experience (UX) refers to the overall experience a person has when interacting with a product, service, or system, particularly in the context of digital interfaces like websites and applications. It encompasses various aspects, including usability, accessibility, and the emotional response of users. A positive UX ensures that users can easily navigate and accomplish their goals without frustration. Designing for UX involves understanding user needs and behaviors through research and testing. This process often includes creating user personas, wireframes, and prototypes to visualize how users will interact with the product. Effective UX design can lead to increased user satisfaction and loyalty, ultimately benefiting businesses and their customers.