Website Analytics refers to the collection and analysis of data related to website traffic and user behavior. It helps website owners understand how visitors interact with their site, including which pages are most popular, how long users stay, and where they come from. This information is crucial for improving user experience and optimizing content. By using tools like Google Analytics, website owners can track metrics such as page views, bounce rates, and conversion rates. These insights enable businesses to make informed decisions about marketing strategies, content creation, and website design, ultimately enhancing their online presence and effectiveness.