Web Vitals are a set of specific metrics designed to measure the performance and user experience of websites. They focus on three key aspects: loading speed, interactivity, and visual stability. These metrics help website owners understand how quickly their pages load, how responsive they are to user actions, and whether content shifts unexpectedly during loading. By optimizing Web Vitals, website owners can improve user satisfaction and engagement. A site that loads quickly and responds smoothly encourages visitors to stay longer and explore more. Ultimately, better Web Vitals can lead to higher search engine rankings and increased traffic.