Web Usage Mining is a subfield of data mining that focuses on analyzing user behavior on websites. It involves collecting and examining data from web server logs, user sessions, and clickstream data to understand how visitors interact with a site. This information helps website owners improve user experience and optimize content. The primary goal of Web Usage Mining is to uncover patterns and trends in user activity. By identifying popular pages, navigation paths, and user preferences, businesses can tailor their offerings and enhance website design. This process ultimately aims to increase user engagement and satisfaction.