Web traffic refers to the amount of data sent and received by visitors to a website. It is typically measured in terms of the number of visitors, page views, and the duration of their stay. Understanding web traffic helps website owners gauge the popularity and effectiveness of their content. Analyzing web traffic can provide insights into user behavior, preferences, and trends. Tools like Google Analytics are commonly used to track this data, allowing businesses to optimize their websites and improve user experience. High web traffic often indicates a successful online presence, while low traffic may suggest the need for improvements.