Web tracking refers to the methods used to collect data about users' online activities. This can include tracking which websites you visit, how long you stay on them, and what you click on. Companies use this information to understand user behavior, improve their services, and target advertisements more effectively. Common tools for web tracking include cookies and tracking pixels. Many people are concerned about their privacy when it comes to web tracking. While it can enhance user experience by personalizing content, it also raises questions about how much data is collected and who has access to it. Understanding web tracking helps users make informed choices about their online presence and privacy settings.