Web optimization refers to the process of improving a website's performance to enhance user experience and increase its visibility on search engines. This involves various techniques, such as optimizing page load speed, ensuring mobile-friendliness, and improving content quality. By making these adjustments, websites can attract more visitors and keep them engaged. Another key aspect of web optimization is Search Engine Optimization (SEO), which focuses on improving a site's ranking in search results. This includes using relevant keywords, creating quality backlinks, and optimizing meta tags. Effective web optimization can lead to higher traffic, better user retention, and ultimately, increased conversions.