"Ways of Seeing" is a book and television series by John Berger that explores how we perceive art and images. It challenges traditional views by emphasizing that our understanding is influenced by cultural context, societal norms, and personal experiences. Berger argues that seeing is not a passive act but is shaped by various factors, including the medium through which we view art. The work also critiques the impact of advertising and mass media on our perceptions. Berger highlights how images can be manipulated to convey specific messages, often reinforcing stereotypes or consumerism. By examining these influences, he encourages viewers to question their assumptions and develop a more critical approach to visual culture.