A "voter base" refers to the group of individuals who consistently support a particular political party or candidate during elections. This group is often characterized by shared demographics, such as age, ethnicity, or socioeconomic status, which influence their voting preferences. Understanding a voter base helps political parties tailor their messages and policies to resonate with these supporters. Political parties often conduct research to identify and analyze their voter base, allowing them to strategize effectively. For example, Democratic Party and Republican Party may focus on different issues that appeal to their respective bases, such as healthcare or tax policy. This targeted approach can significantly impact election outcomes.