Voter demographics refer to the statistical characteristics of individuals who participate in elections. These characteristics can include age, gender, race, education level, and income. Understanding these demographics helps political parties and candidates tailor their messages and strategies to appeal to different groups within the population. Analyzing voter demographics can reveal trends in voting behavior. For example, younger voters, often represented by Millennials and Gen Z, may prioritize issues like climate change, while older voters might focus on Social Security and healthcare. This information is crucial for campaigns aiming to mobilize specific segments of the electorate.