Visual Quality Assurance (VQA) is a process used to ensure that visual content meets specific standards of quality. This can include checking images, videos, and graphics for clarity, color accuracy, and overall presentation. VQA is essential in industries like film, advertising, and video games, where visual appeal significantly impacts audience engagement. The VQA process often involves a combination of automated tools and manual reviews. Quality assurance teams assess visual elements against predefined criteria, identifying any issues that may affect the final product. This helps maintain consistency and enhances the overall user experience across various platforms and media.