Visual metaphors are images that represent an idea or concept by drawing a comparison to something else. For example, a tree might symbolize growth or stability, while a storm could represent chaos or conflict. These images help convey complex ideas in a more relatable and understandable way. In art, advertising, and literature, visual metaphors enhance communication by creating connections between different elements. They allow viewers to interpret meanings beyond the literal, encouraging deeper engagement with the content. By using familiar images, visual metaphors can evoke emotions and provoke thought, making messages more impactful.