Virginia Slims is a brand of cigarettes that was introduced in 1968 by Philip Morris. It was specifically marketed towards women, featuring a slender design and a variety of flavors. The brand's slogan, "You've come a long way, baby," aimed to empower women and promote smoking as a symbol of liberation. Over the years, Virginia Slims has been associated with various advertising campaigns that targeted female consumers. The brand has also been involved in sponsorships of women's sports, including tennis, which helped to further its image as a modern and stylish choice for women smokers.