Marlboro is a popular brand of cigarettes owned by Philip Morris International. Launched in the 1920s, it was initially marketed as a women's cigarette but later rebranded to appeal to men, particularly through its iconic cowboy imagery in advertising. The brand is known for its distinctive red and white packaging and has become one of the best-selling cigarette brands worldwide. Marlboro offers various products, including different flavors and nicotine levels, catering to a wide range of smokers. The brand's marketing strategies have significantly influenced the tobacco industry and consumer behavior.