Viewer expectations refer to the assumptions and anticipations that an audience has when engaging with a particular media content, such as a movie, television show, or online video. These expectations can be shaped by various factors, including genre conventions, marketing materials, and previous experiences with similar content. For example, viewers might expect a romantic comedy to include humor and a happy ending. Understanding viewer expectations is crucial for creators, as it helps them meet or subvert these anticipations effectively. When expectations are met, audiences are often satisfied, while subverting them can lead to surprise and intrigue. Balancing these elements can enhance the overall viewing experience and foster audience engagement.