Media consumption refers to the ways in which individuals engage with various forms of media, including television, radio, print, and digital platforms. With the rise of the internet, consumption patterns have shifted significantly, leading to an increase in on-demand content through platforms like Netflix and YouTube. As technology evolves, so do the preferences of consumers. People now have access to a vast array of content at their fingertips, allowing for personalized viewing experiences. This shift has not only changed how we consume media but also how it is produced and distributed, impacting industries worldwide.