Video ads are short promotional clips that businesses use to showcase their products or services. They can appear on various platforms, including social media, websites, and streaming services. These ads often aim to capture the viewer's attention quickly, using engaging visuals and sound to convey a message. Typically ranging from a few seconds to a couple of minutes, video ads can be targeted to specific audiences based on demographics and interests. They can take different forms, such as pre-roll ads that play before content, or in-stream ads that appear during videos.