Via Varejo is a Brazilian retail company that specializes in electronics and home appliances. It operates well-known brands such as Casas Bahia and Ponto Frio, providing a wide range of products to consumers across Brazil. The company focuses on both physical stores and e-commerce, aiming to enhance customer experience through various sales channels. Founded in 2010, Via Varejo has grown to become one of the largest retailers in Brazil. It emphasizes digital transformation and innovation to meet the changing needs of its customers. The company is also committed to sustainability and social responsibility initiatives within the communities it serves.