Magazine Luiza is a prominent Brazilian retail company, founded in 1957 by Luiza Trajano in Franca, São Paulo. It specializes in selling electronics, furniture, and household appliances, operating both physical stores and an online platform. The company has grown significantly, becoming one of the largest retailers in Brazil. In addition to its retail operations, Magazine Luiza is known for its innovative approach to e-commerce and customer service. The company has invested in technology to enhance the shopping experience, offering services like same-day delivery and a user-friendly app, making it a leader in the Brazilian market.