Ponto Frio is a well-known retail chain in Brazil, specializing in electronics and home appliances. Founded in 1946, it has grown to become one of the largest retailers in the country, offering a wide range of products, including televisions, refrigerators, and computers. The brand is recognized for its competitive prices and frequent promotions. In addition to its physical stores, Ponto Frio has a strong online presence, allowing customers to shop conveniently from home. The company is part of the Grupo Pão de Açúcar, which enhances its market reach and customer service capabilities, making it a popular choice for Brazilian consumers.