Value-Added Services (VAS) refer to additional features or benefits that enhance a basic product or service, making it more appealing to customers. These services go beyond the standard offerings and can include things like customer support, training, or customized solutions. VAS is commonly used in industries such as telecommunications, where companies provide extra services like mobile apps or data analytics to improve user experience. The primary goal of value-added services is to differentiate a business from its competitors and increase customer satisfaction. By offering VAS, companies can create a more comprehensive package that meets diverse customer needs, ultimately leading to higher loyalty and retention rates. Examples of VAS include loyalty programs, extended warranties, and premium content.