Value-Added Reseller Technology (VAR) refers to businesses that enhance or add features to existing products before selling them to customers. These enhancements can include software customization, integration with other systems, or additional services like training and support. VARs typically focus on specific industries or markets, providing tailored solutions that meet unique customer needs. By partnering with original equipment manufacturers (OEMs), VARs can offer a complete package that combines hardware, software, and services. This approach not only improves customer satisfaction but also helps businesses streamline operations and increase efficiency. Examples of VARs include companies that specialize in IT solutions or telecommunications.