A "Value Bundle" refers to a marketing strategy where multiple products or services are combined and offered together at a lower price than if purchased separately. This approach aims to enhance customer satisfaction by providing more value, encouraging consumers to buy more items at once. Companies often use value bundles to increase sales and promote less popular products alongside bestsellers. For example, a fast food restaurant might offer a meal deal that includes a burger, fries, and a drink at a discounted rate, making it more appealing to customers while boosting overall sales.