User-Generated Content (UGC) refers to any form of content, such as text, videos, images, and reviews, created by users rather than brands or companies. This type of content is often shared on platforms like YouTube, Instagram, and Reddit, allowing individuals to express their creativity and opinions. UGC plays a crucial role in modern marketing strategies, as it fosters community engagement and builds trust among consumers. Brands often leverage UGC to enhance their authenticity and connect with their audience, showcasing real experiences and perspectives that resonate more than traditional advertising methods.