Upper Deck Company is a well-known American trading card company founded in 1988. It gained popularity for its high-quality sports cards, particularly those featuring professional athletes from sports like baseball, basketball, and football. The company is recognized for introducing innovative features, such as holograms and premium card designs, which set its products apart from competitors. In addition to sports cards, Upper Deck also produces collectibles and memorabilia related to various entertainment franchises, including comic books and movies. The company has established partnerships with major sports leagues and organizations, allowing it to create officially licensed products that appeal to collectors and fans alike.